I’m Krystal, a multidisciplinary designer working across brand identity, campaign creative, and visual storytelling.

I’m drawn to what makes a brand feel like itself: the idea at its core, the people it speaks to, and the details that turn a product into an experience. I like looking beyond the individual design to understand the bigger picture, then translating that thinking into work that feels intentional, distinctive, and cohesive.

Most recently, I worked in-house at Theory Wellness, helping bring brands and product launches to life across packaging, retail, digital, and campaign touchpoints. Working across a growing portfolio of consumer brands taught me to move between the big picture and the details—building visual consistency while preserving what makes each brand unique, and balancing creative ambition with the practicalities of bringing work into the world.

That experience has shaped the way I approach design. I bring together a systems-minded perspective with a love of visual storytelling, always considering how the pieces connect and how the overall experience feels. I’m particularly drawn to beauty, fashion, wellness, and lifestyle—spaces where design, culture, and emotion intersect, and where a strong creative point of view can make a brand feel truly its own.

I’m excited by opportunities to contribute beyond the deliverable: helping shape ideas, establish creative direction, and bring concepts to life across every touchpoint. I value thoughtful collaboration, curiosity, and the process of turning a promising idea into something with clarity, character, and purpose.

Interested in creating something meaningful together? I’d love to connect.