EVERYDAY, AFTER DARK.

ROM&ND · THE JUICY LASTING TINT · #17 DARK COCONUT

A self-initiated campaign concept for rom&nd’s Juicy Lasting Tint in #17 Dark Coconut, exploring the shift from everyday wear to after-dark expression. Rich coconut-brown tones, glossy textures, and dramatic lighting bring the shade to life across a cohesive collection of digital campaign assets.

Campaigns, Digital
Campaign Concept, Art Direction
Self-initiated concept, Beauty Campaign
Social, Paid Ads, Motion, Email

Category
Scope
Project
Deliverables

Juicy Tint and Coconut Still Life.png
Glossy Caramel Lip Glaze Macro.png
Moody Burgundy Lip Tint Still Life.png
Glossy Caramel Lip Gloss Wand.png

SOCIAL CAROUSEL

A five-frame story moving from product details to shade payoff and lifestyle imagery.

INSTAGRAM STORIES

A mobile-first sequence introducing the shade, demonstrating its finish, and inspiring discovery.

PAID ADVERTISING

MOTION REEL

EMAIL MARKETING

Extending the campaign into email through a product-led hero and shade-focused messaging.

ONE PRODUCT STORY. EVERY TOUCHPOINT.

ONE PRODUCT STORY. EVERY TOUCHPOINT.

A cohesive campaign concept translated across social media, paid advertising, motion, and email.

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NARESA