THEORY WELLNESS
A BRAND BUILT TO LIVE BEYOND THE PRODUCT.
An evolving visual identity for Theory Wellness, shaped across lifestyle, retail, packaging, apparel, and digital touchpoints. Bold graphic forms, grounded color, and lifestyle-led imagery connect the brand across applications while leaving room for new expressions.
Category
Scope
Project
Deliverables
IDENTITY AND BRAND IMPLICATIONS
A distinctive identity carried across everyday brand applications.
RETAIL ENVIRONMENT
The identity extends into physical spaces through signage, architecture, and wayfinding.
APPAREL & MERCH
Locally inspired graphics and wearable merchandise that give individual locations their own sense of place.
DIGITAL TOUCHPOINTS
Digital campaigns extend the visual identity into everyday customer communications.
