GARDEN SOCIETY

A MODERN TAKE ON THE TRADITIONAL GARDEN CLUB.

A reimagined loyalty experience for Theory Wellness, inspired by the warmth and familiarity of a traditional garden club. Blending community, recognition, and a distinctive visual identity, Garden Society transforms a conventional rewards program into a more connected brand experience.

Branding, Digital, Apparel
Branding, Apparel Graphics, Web Design
Professional Work
Visual Identity, Loyalty Program Design, Digital Applications, Apparel Graphics

Category
Scope
Project
Deliverables

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GardenSociety_Hoodie-Mockup_V1.jpg
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GardenSociety_Tshirt-Back-Mockup.jpg

APPAREL

BRAND IDENTITY & VISUAL SYSTEM

A familiar garden club aesthetic, reimagined through modern typography and botanical-inspired details.

DIGITAL LOYALTY EXPERIENCES

A digital loyalty experience designed to make membership, rewards, and community more accessible.

MORE THAN A LOYALTY PROGRAM. A COMMUNITY.

MORE THAN A LOYALTY PROGRAM. A COMMUNITY.

A cohesive brand experience bringing identity, digital engagement, and apparel together to create a recognizable foundation for a nationwide loyalty program.

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THEORY WELLNESS