THEORY WELLNESS
A BRAND BUILT TO LIVE BEYOND THE PRODUCT.
An evolving visual identity for Theory Wellness, shaped across lifestyle, retail, packaging, apparel, and digital touchpoints. Bold graphic forms, grounded color, and lifestyle-led imagery connect the brand across applications while leaving room for new expressions.
Category
Scope
Project
Deliverables
APPAREL & MERCH
Locally inspired graphics and wearable merchandise that give individual locations their own sense of place.
IDENTITY AND BRAND IMPLICATIONS
A distinctive identity carried across everyday brand applications.
RETAIL ENVIRONMENT
The identity extends into physical spaces through signage, architecture, and wayfinding.
DIGITAL TOUCHPOINTS
Digital campaigns extend the visual identity into everyday customer communications.
